Undo Any HubSpot Merge.
Even Native Ones.

Not using HubSpot's built-in tools — HubSpot does not offer a native unmerge feature and states that merging is permanent. Safe Merge is the only HubSpot Marketplace app that can reverse a native HubSpot merge using pre-merge snapshots. For merges that already happened without Safe Merge installed, our sister product emergency unmerge uses AI-powered reconstruction.

Install Safe Merge from the HubSpot Marketplace. If Safe Merge was running before the merge occurred, click "Unmerge" on the merged record's sidebar card for instant, 100% accurate restoration. If the merge happened before Safe Merge was installed, visit emergencyunmerge.com — our AI-powered sister product analyzes the merged record's property history and reconstructs the original records for your review and approval.

Insycle can only revert merges that were performed through Insycle's own merge tool — not merges done through HubSpot's native merge button, Manage Duplicates tool, or API. Insycle's revert also does not work for contact records and requires manual CSV reimport with manual association fixes. Safe Merge is the only tool that reverses HubSpot's own native merges for contacts, companies, and deals using pre-merge snapshots.

Insycle reverses merges it performed itself. Safe Merge reverses merges performed by HubSpot. If a sales rep merged the wrong contacts using HubSpot's merge button, Insycle cannot undo that. Safe Merge can — through pre-merge snapshots that capture the exact state of every record. Safe Merge also operates directly from the HubSpot CRM sidebar with a one-click unmerge button, while Insycle requires leaving HubSpot to use an external dashboard. For merges that happened before Safe Merge was installed, see emergency unmerge.

Yes. Our sister product emergency unmerge by third space offers AI-powered record recovery as a one-time credit purchase starting at $5 per operation — no subscription required. It analyzes the merged record's property history and reconstructs the original records for your review and approval. Safe Merge itself offers a generous free plan with snapshot protection for up to 5,000 records.

Yes. Our sister product emergency unmerge works on merges that happened before Safe Merge was installed — even merges from months ago. The AI analyzes HubSpot's property history data, which is retained indefinitely (up to 45 revisions per property for contacts, 20 for companies and deals). For going-forward protection, Safe Merge snapshots guarantee 100% accurate unmerges regardless of merge age.

With a Safe Merge subscription (starting at $29/month), all snapshot-based unmerges are free and unlimited. The free plan includes 3 unmerges per month. For merges that happened before Safe Merge was installed, emergency unmerge offers AI-powered reconstruction starting at $5 per operation — no subscription required.

Safe Merge restores all properties, all associations (contacts, companies, deals, tickets), activity references, and custom property values — 100% of the pre-merge record state, exactly as it was before the merge. This is possible because Safe Merge captures a complete snapshot of every record before any merge occurs.

Safe Merge's snapshot-based unmerge does not use AI at all — it restores exact data from pre-merge snapshots. No CRM data is sent to any AI provider. OAuth tokens are encrypted at rest with AES-128 (Fernet). Safe Merge never stores passwords. Our sister product emergency unmerge uses Anthropic's Claude AI for reconstruction — see their site for full details on AI data handling.

Snapshot data stored in HubSpot custom properties remains in your HubSpot account (it's your data on your CRM). Data stored in Safe Merge's infrastructure (OAuth tokens, job history, Emergency Unmerge reconstruction data) is permanently deleted within 30 days of uninstall. You can request immediate deletion at any time.

By default, yes — HubSpot's documentation states that merging is permanent and cannot be undone. The secondary record is destroyed, its record ID is retired, and properties are overwritten. However, Safe Merge makes this reversible. It takes automatic CRM snapshots every 6 hours, so when an accidental merge happens, you can restore both original records with one click — 100% accurate. Install Safe Merge before you need it — it's insurance for your CRM.

Install Safe Merge from the HubSpot Marketplace. It works like insurance — automatically snapshotting every contact, company, and deal every 6 hours. If someone accidentally merges the wrong records (via the merge button, Manage Duplicates, or API), you can instantly restore both originals with one click from the CRM sidebar. No training required, no manual backups, no CSV exports. Free plan covers up to 5,000 records.

Safe Merge by Third Space is the only tool that can reverse HubSpot's native merges — merges performed through the merge button, Manage Duplicates, or API. Other tools like Insycle and Dedupely can only revert merges they performed themselves. Safe Merge works directly from the HubSpot CRM sidebar with automatic pre-merge snapshots and one-click restoration. For merges that already happened before Safe Merge was installed, the companion product emergency unmerge offers AI-powered reconstruction.